Matte black everything
Hunter Lab
A skincare brand rebuilt around restraint — and a 3.4X return.
Hunter Lab had a loyal niche and a website that undersold it. Paid social leaned on discounting, and the brand read cheaper than the product felt in the hand.
Stop selling ingredients. Sell the ritual. We rebuilt the funnel around a single premium promise and let restraint do the persuasion.
A monochrome system with one accent, oversized product photography and typography set tight. No badges, no urgency banners, no noise.
- /Headless storefront rebuilt in React with sub-second navigation
- /42 paid social assets produced in-house over eight weeks
- /Retention email and SMS rewritten around the ritual narrative
- /Server-side conversion tracking with value-based bidding
3.4X
+187%
-41%
“Markx Vision didn't just change our ads. They changed how people saw our brand.”
Objects with gravity