Google Ads
Search, Shopping and PMax engineered around margin, not clicks.
Accounts are built around what a customer is actually worth. We instrument the funnel, feed the platform clean signal, then let structure and creative do the compounding.
In motion
Intent captured the second it forms.
A data engine: query mining, feed hygiene, conversion modelling, profit-first bidding.
Capabilities
Search
Query mining, intent tiers, negatives
Shopping & PMax
Feed hygiene and asset groups
Conversion Tracking
Server-side, value-based
Landing Pages
Built and tested by our own team
Bid Strategy
Margin-weighted, not revenue-weighted
Reporting
Profit dashboards, not screenshots
How it runs
Instrument
Clean tracking and true value signals first.
Structure
Intent tiers mapped to margin.
Creative
Ads and pages built as one unit.
Scale
Expand only where profit holds.
3.4X
-38%
+187%
