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04 / Case study

Light as material

Verso Studio2024Website · Graphic design · Video

A lighting studio's catalogue turned into an interactive 3D experience.

Verso Studio — Light as material

Challenge

A beautiful physical product represented by flat PDFs and a slow catalogue nobody browsed.

Strategy

Make the website behave like the showroom: material, light and scale first, specification second.

Creative

Real-time 3D product views, editorial typesetting and a palette borrowed from the fixtures themselves.

+148%

Session depth

+63%

Spec-sheet downloads

34

Fixtures in 3D

Real-time fixture viewer
Real-time fixture viewer
Material study
Material study

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